fbpx

AUTO-PILOT AWESOMENESS 

MARKETING AUTOMATION PACKAGES

TRANSPARENT PACKAGES

Know exactly what you’re getting.

We use ActiveCampaign for all of our automation packages.

Having worked with all the major email marketing platforms over the years, we’ve recognized ActiveCampaign as the clear Best in Breed tool for all of our clients. As Certified Consultants we know the platform inside and out.

Want to kick the tires first and see if it’s the right platform for you and your business? Snag a free trial and check it out for yourself!

MILD

$3,995

Hit the ground running! This package will set you up with the essential high-impact email marketing automations that will help you nurture subscribers, build relationships, increase sales, and keep your email list engaged.

The Mild Package is a great fit for infopreneurs, coaches, and consultants who want to start leveling up their marketing, growing an audience, and leverage automation to scale up their business and sales.

Expand each section for more info

Automations

Newsletter

Stay top of mind with subscribers and announce updates, promotions, blogs and content, as well as opportunities to engage with your brand and convert to sales. This can be structured as an evergreen (automated) weekly newsletter or as manual weekly broadcasts.

Lead Nurture

Through a structured, automated sequence, provide valuable content and resources to establish the relationship with leads. Often, these are leads who opt-in to your newsletter or a lead magnet download. This deepens their connection with the brand and provides opportunities to become a customer

Buyer Nurture

Indoctrinate new customers into the brand, set expectations, and provide a helpful onboarding experience to increase customer satisfaction and retention. This improves profitability, referrals, and reviews.

Lead Magnet Delivery

After a lead opts-in to your list, you want to give them what they asked for. If it’s a downloadable guide, ebook, worksheet, video series, or any other valuable resource, you want to make sure they get results with it. This series is designed to help the lead use the resource and start to see your brand as a trusted advisor.

Engagement Tracking

Keeping your email list active and engaged is important to the health of your deliverability (whether or not your emails go to spam). By tracking the engagement of each subscriber, you can keep your list clean and reactivate subscribers before they drop off.

Re-Engagement Outreach

Prevent subscribers from going cold and provide an opportunity to re-establish a connection with the brand. This keeps your list engaged and can deepen the relationship with your subscribers.

Product fulfillment (1)

Includes one (1) product fulfillment series to increase the successful usage of a product to improve customer satisfaction, results, and positive reviews. This also can serve as an opportunity to educate the customer on complementary products or content related to their pain points and goals.

Also Included

Detailed Documentation

Copywriter Briefs

These briefs are provided for each email automation to give you or your copywriter with exact suggestions and guidelines for what to include in each email. No need to guess on what to write, just follow the step-by-step guide to write emails that convert.


Taxonomy Document

A detailed tagging, custom field, and naming convention document will be compiled through the ActiveCampaign build out. This provides a complete and single point of reference for the structure of how the automation system is developed and delineated.

Funnel Map (Flowchart)

Visual representation of the entire automation structure to translate marketing strategy into a system of interactive automations and dependencies. This allows a detailed “bird’s eye” view of the complete automation platform and subscriber journey.

Native Integrations

Any native (pre-built) integrations between ActiveCampaign and other necessary software systems will be set up and tested.

*This does not include Zapier integrations. Please see the Wild package for Zapier integration support.

Standard Tracking

To monitor subscriber behavior on your site and trigger relevant automations, a tracking script will be installed on your website for the email automation software.

Custom Email Template (1)

Includes one (1) customized email template. This template will include any logos or graphics you’d like to use in the header. A custom signature can be included in each email.

☆ BONUS: One Month of MAJiK Mailman ☆

The MAJiK Mailman is your personal newsletter delivery dude. It can be a pain having to remember to send newsletters and maintain high quality. We get rid of the stress and headaches as your one-stop-shop for getting those weekly broadcasts out to your subscribers.

WILD

$5,995

Time to get serious. This package will help you measure and manage customer satisfaction, automate webinar sequences, launch new products or services, and improve your profitability.

The Wild Package is perfect for infopreneurs, coaches, and consultants that are looking to expand their marketing, take manual work off their plate, and grow their revenue and relationships on auto-pilot.

Expand each section for more info

Automations

Newsletter

Stay top of mind with subscribers and announce updates, promotions, blogs and content, as well as opportunities to engage with your brand and convert to sales. This can be structured as an evergreen (automated) weekly newsletter or as manual weekly broadcasts.

Lead Nurture

Through a structured, automated sequence, provide valuable content and resources to establish the relationship with leads. Often, these are leads who opt-in to your newsletter or a lead magnet download. This deepens their connection with the brand and provides opportunities to become a customer

Buyer Nurture

Indoctrinate new customers into the brand, set expectations, and provide a helpful onboarding experience to increase customer satisfaction and retention. This improves profitability, referrals, and reviews.

Lead Magnet Delivery

After a lead opts-in to your list, you want to give them what they asked for. If it’s a downloadable guide, ebook, worksheet, video series, or any other valuable resource, you want to make sure they get results with it. This series is designed to help the lead use the resource and start to see your brand as a trusted advisor.

Engagement Tracking

Keeping your email list active and engaged is important to the health of your deliverability (whether or not your emails go to spam). By tracking the engagement of each subscriber, you can keep your list clean and reactivate subscribers before they drop off.

Re-Engagement Outreach

Prevent subscribers from going cold and provide an opportunity to re-establish a connection with the brand. This keeps your list engaged and can deepen the relationship with your subscribers.

Product fulfillment (3)

Includes three (3) product fulfillment series to increase the successful usage of a product to improve customer satisfaction, results, and positive reviews. This also can serve as an opportunity to educate the customer on complementary products or content related to their pain points and goals.

Review / Share Request

Great brands grow their business through happy clients. This automation can be tailored to provide satisfied customers with referral program details (if applicable) and easy means of sharing your service with friends and family. This provides an auto-pilot method of driving high-quality leads consistently into your business and generating reviews. If you prefer to generate reviews or social shares, the automation can be tailored to these goals as well.

NPS + Follow Up

Net Promoter Score (NPS) is a great way to measure and manage the reputational aspect of your brand. By asking customers about their levels of satisfaction, you’re able to detect and resolve issues unhappy customers, and additionally, provide opportunities for happy clients to refer and leave positive reviews. Once a customer completes the survey, a tailored follow up will be delivered based on whether they responded positively or negatively in the survey.

Launch Series

Launching a new product or service (e.g., course, coaching group, etc.) is a huge opportunity to grow your business. This automation provides a proven system for building excitement through the pre-launch, converting leads during the open cart period, and wrapping up the launch leading into the cart closing phase.

Webinar Series

It’s no secret – webinars are one of the best ways to grow your email list and convert leads into customers. But putting together a webinar takes work and you want to make sure you get as many people as possible to sign up and show up! This series helps get leads onto webinar registration page, remind registrants of the upcoming webinar to increase attendance, then follow up after to convert sales.

Cart-Abandonment

Follow up with visitors who view the checkout page and no sale occurs. This increases the conversion rate from visitors into customers by staying top of mind and giving another opportunity to sign up.

Also Included

Detailed Documentation

Copywriter Briefs

These briefs are provided for each email automation to give you or your copywriter with exact suggestions and guidelines for what to include in each email. No need to guess on what to write, just follow the step-by-step guide to write emails that convert.


Taxonomy Document

A detailed tagging, custom field, and naming convention document will be compiled through the ActiveCampaign build out. This provides a complete and single point of reference for the structure of how the automation system is developed and delineated.

Funnel Map (Flowchart)

Visual representation of the entire automation structure to translate marketing strategy into a system of interactive automations and dependencies. This allows a detailed “bird’s eye” view of the complete automation platform and subscriber journey.

Native Integrations

Any native (pre-built) integrations between ActiveCampaign and other necessary software systems will be set up and tested.

Advanced Tracking

Really want to see how your email are performing? We’ll set up each individual email with it’s own custom UTM parameters and connect it to your Google Analytics so you can see exactly what impact each email has by tracking user behavior on your website after they click through!

Custom Email Template (3)

Includes three (3) customized email templates. This template will include any logos or graphics you’d like to use in the header. A custom signature can be included in each email.

Zapier Integrations

In addition to native integrations, we can set up Zapier integrations for any other software systems that you’d like to connect into the email marketing software. This could be other software systems you may use for surveys, opt-ins, customer service, and many others.

*Highly complex Zapier integrations may be outside of the scope of this service. Please ask if you have special considerations.

SMS Marketing Setup

If you would like to collect phone numbers and leverage text message marketing, this can be included within any of the included automations. This can often provide a great opportunity to connect with leads or clients at particularly impactful touchpoints, such as immediately after a purchase or to announce a flash sale.

Custom FB Audiences

Email marketing automation is a fantastic way to segment your audience and trigger outreach in other channels. Within ActiveCampaign, we can create Custom Facebook Audiences based on subscriber behavior so that you can retarget leads with highly relevant and personalized relevant Facebook ads.

☆ BONUS: One Month of MAJiK Mailman ☆

The MAJiK Mailman is your personal newsletter delivery dude. It can be a pain having to remember to send newsletters and maintain high quality. We get rid of the stress and headaches as your one-stop-shop for getting those weekly broadcasts out to your subscribers.

MACK DADDY

$9,995

Break out the big guns! This complete email marketing automation system is juiced up with everything you need for an amazing marketing program that has you covered for just about any situation.

The Mack Daddy Package is perfect for infopreneurs, coaches, and consultants who want to play in the big leagues, launch or grow a membership community, and have a complete marketing automation system that will build their business for years to come.

Expand each section for more info

Automations

Newsletter

Stay top of mind with subscribers and announce updates, promotions, blogs and content, as well as opportunities to engage with your brand and convert to sales. This can be structured as an evergreen (automated) weekly newsletter or as manual weekly broadcasts.

Lead Nurture

Through a structured, automated sequence, provide valuable content and resources to establish the relationship with leads. Often, these are leads who opt-in to your newsletter or a lead magnet download. This deepens their connection with the brand and provides opportunities to become a customer

Buyer Nurture

Indoctrinate new customers into the brand, set expectations, and provide a helpful onboarding experience to increase customer satisfaction and retention. This improves profitability, referrals, and reviews.

Lead Magnet Delivery

After a lead opts-in to your list, you want to give them what they asked for. If it’s a downloadable guide, ebook, worksheet, video series, or any other valuable resource, you want to make sure they get results with it. This series is designed to help the lead use the resource and start to see your brand as a trusted advisor.

Engagement Tracking

Keeping your email list active and engaged is important to the health of your deliverability (whether or not your emails go to spam). By tracking the engagement of each subscriber, you can keep your list clean and reactivate subscribers before they drop off.

Re-Engagement Outreach

Prevent subscribers from going cold and provide an opportunity to re-establish a connection with the brand. This keeps your list engaged and can deepen the relationship with your subscribers.

Product fulfillment (3)

Includes three (3) product fulfillment series to increase the successful usage of a product to improve customer satisfaction, results, and positive reviews. This also can serve as an opportunity to educate the customer on complementary products or content related to their pain points and goals.

Review / Share Request

Great brands grow their business through happy clients. This automation can be tailored to provide satisfied customers with referral program details (if applicable) and easy means of sharing your service with friends and family. This provides an auto-pilot method of driving high-quality leads consistently into your business and generating reviews. If you prefer to generate reviews or social shares, the automation can be tailored to these goals as well.

NPS + Follow Up

Net Promoter Score (NPS) is a great way to measure and manage the reputational aspect of your brand. By asking customers about their levels of satisfaction, you’re able to detect and resolve issues unhappy customers, and additionally, provide opportunities for happy clients to refer and leave positive reviews. Once a customer completes the survey, a tailored follow up will be delivered based on whether they responded positively or negatively in the survey.

Launch Series

Launching a new product or service (e.g., course, coaching group, etc.) is a huge opportunity to grow your business. This automation provides a proven system for building excitement through the pre-launch, converting leads during the open cart period, and wrapping up the launch leading into the cart closing phase.

Webinar Series

It’s no secret – webinars are one of the best ways to grow your email list and convert leads into customers. But putting together a webinar takes work and you want to make sure you get as many people as possible to sign up and show up! This series helps get leads onto webinar registration page, remind registrants of the upcoming webinar to increase attendance, then follow up after to convert sales.

Cart-Abandonment

Follow up with visitors who view the checkout page and no sale occurs. This increases the conversion rate from visitors into customers by staying top of mind and giving another opportunity to sign up.

Upsell Series

Maximize customer lifetime value by offering annual plan upgrades to members that are determined to be highly engaged and active. This may eventually extend into providing opportunities to purchase other products or services, if included in the future.

Membership Launch

Launching a membership is a great way to build recurring income while creating long-term relationships with your customers. A successful membership launch can be challenging, especially if you’re doing most of the process on your own. This series walks through the pre-launch, launch, and cart-close phases of your launch to ensure you start off your membership with a thriving community of new members!

New Member Onboarding

Indoctrinate new customers into the brand, set expectations, and provide a helpful onboarding experience to increase customer satisfaction and retention. This improves profitability, referrals, and reviews. This process can be tailored based on their engagement with the course content, tasks, and progress, depending on the membership software you’re using.

*Some course platforms can be integrated through Zapier (integrations included in this plan) to trigger automatically when a new member joins, cancels, or completes specific tasks within the course platform. This is an amazingly powerful tool for retention and improving member results.

Cancellation Prevention

Detect when a member visits the cancellation page and provide immediate outreach with supportive resources and/or access to contact support to resolve any issues that may lead to a cancellation.

Member Cancellation

When a member cancels, this is still a great opportunity to provide an exceptional experience on their way out. Many members cancel with the intention of rejoining at a later time. This cancellation seres ensures they leave with a positive impression of your brand so they’re more likely to still refer and rejoin later.

Also Included

Detailed Documentation

Copywriter Briefs

These briefs are provided for each email automation to give you or your copywriter with exact suggestions and guidelines for what to include in each email. No need to guess on what to write, just follow the step-by-step guide to write emails that convert.


Taxonomy Document

A detailed tagging, custom field, and naming convention document will be compiled through the ActiveCampaign build out. This provides a complete and single point of reference for the structure of how the automation system is developed and delineated.

Funnel Map (Flowchart)

Visual representation of the entire automation structure to translate marketing strategy into a system of interactive automations and dependencies. This allows a detailed “bird’s eye” view of the complete automation platform and subscriber journey.

Native Integrations

Any native (pre-built) integrations between ActiveCampaign and other necessary software systems will be set up and tested.

Advanced Tracking

Really want to see how your email are performing? We’ll set up each individual email with it’s own custom UTM parameters and connect it to your Google Analytics so you can see exactly what impact each email has by tracking user behavior on your website after they click through!

Custom Email Template (3)

Includes three (3) customized email templates. This template will include any logos or graphics you’d like to use in the header. A custom signature can be included in each email.

Zapier Integrations

In addition to native integrations, we can set up Zapier integrations for any other software systems that you’d like to connect into the email marketing software. This could be other software systems you may use for surveys, opt-ins, customer service, and many others.

*Highly complex Zapier integrations may be outside of the scope of this service. Please ask if you have special considerations.

SMS Marketing Setup

If you would like to collect phone numbers and leverage text message marketing, this can be included within any of the included automations. This can often provide a great opportunity to connect with leads or clients at particularly impactful touchpoints, such as immediately after a purchase or to announce a flash sale.

Custom FB Audiences

Email marketing automation is a fantastic way to segment your audience and trigger outreach in other channels. Within ActiveCampaign, we can create Custom Facebook Audiences based on subscriber behavior so that you can retarget leads with highly relevant and personalized relevant Facebook ads.

Lead Scoring

One of the most powerful ways to leverage marketing automation is to track subscriber behavior to gauge their interests and actions in different areas. With lead scoring, you can trigger automations based on behaviors such as opening and clicking emails, visiting pages on your site, or completing different forms or surveys, to name just a few. This can be hugely helpful for tagging contacts based on specific interests or actions that make them a hot lead for certain offers or outreach.

Authentication / Postmaster Setup

We can set up DKIM and SPF to manage authentication for your domain. This allows you to improve your sender reputation, protect your domain, and maintain high deliverability. We can also set up Google Postmaster to track the deliverability of your emails and monitor engagement and spam complaints.

☆ BONUS: One Month of MAJiK Mailman ☆

The MAJiK Mailman is your personal newsletter delivery dude. It can be a pain having to remember to send newsletters and maintain high quality. We get rid of the stress and headaches as your one-stop-shop for getting those weekly broadcasts out to your subscribers.

FAQs

Our clarity guarantee.

CAN I SWAP OUT AUTOMATIONS IN DIFFERENT PACKAGES?

The packages are designed based on what we’ve successfully used with past clients and proven best practices. This also allows us to keep the cost lower in providing such a comprehensive email marketing system. For this reason, we do not swap automations between packages. If you have any concerns, just reach out and let us know!

DO I NEED THAT MANY AUTOMATIONS?

Maybe not right now, but we like to “future proof” your automation system by building out your marketing with growth in mind. What we constantly see is people who gradually build out their marketing automation over time with multiple people working on the system… and before you know it, you’ve got a frankensteined marketing mess that’ll never play nicely with the mishmash set of automations and tags in it. That’s why we like to set you up for success by building a complete system that works together seamelessly so when you’re ready to take it to the next level, you can just pop in the email copy, turn it on, and you’re good to go!

HOW MUCH WORK DOES IT REQUIRE FROM ME?

Not nearly as much as you think! We take care of all the technical setup so that you can just focus on creating fantastic emails for your audience! You’ll get everything you need to walk step-by-step through writing each email so there’s no guesswork. With most clients, you could knock all the emails out in a few days if you set aside time to work through them.

HOW DO YOU HELP WITH STRATEGY?

Absolutely! In fact, that’s kind of our favorite part. If you’d like more hands-on help, check out our coaching and consulting packages

WHY PRE-SET PACKAGES?

We’ve worked with hundreds of clients and found what works and what doesn’t. Effective marketing automation is a combination of solid strategy and implementation combined with great messaging. We’ve built these automation packages to set you up with everything you need to focus on writing powerful emails that provide amazing value to your audience and let the system take care of the rest!

WHAT IF I WANT SOMETHING CUSTOM?

Have a much larger or complex project? Feel free to contact us and let us know. Often, the packages above accomplish almost everything you’d need, but occasionally, new business models or ideas require a bit more tinkering with the system. Contact us if you have particular questions about a custom buildout.

*Please note that custom builds are often far more expensive than any of our packages above, so if your budget is limited, keep this in mind.

CAN YOU HELP ME GROW MY EMAIL LIST?

Oh you betcha! List building is at the foundation of email marketing. We’ll be launching a list building bundle soon. If you want to be the first to know, sign up for our newsletter!

CAN YOU SEND MY BROADCAST EMAILS OR NEWSLETTERS?

Yessir! That’s exactly what our MAJiK Mailman service is for! Click here to read more

WHAT IF I WANT MORE HELP AND ONGOING SUPPORT?

Sometimes you just want to know someone else is taking care of things. That’s what we’re here for with our MAJiK Mailman service. We’ll send your broadcast emails and make sure your automations keep working as expected.

If you’re looking for more hands-on help with coaching and consulting, check out our packages here

Looking for something else?

We also can manage your newsletters and kickstart your growth through high-impact coaching.

What if email marketing wasn’t boring?

Let us nurture your noggin with email marketing magnificence every Monday.